Reward for paying my bill?

Apparently you get rewarded for paying your bill. I'll be honest, this one is actually quite clever. This message mimics a few Verizon messages that are sent out regarding your data limit such as you have exceeded your limit and the like. However, this one caught my attention because it looks like someone sent it from their actual phone number - the other flag is that Verizon is willing to reward me for paying my bill. First of all, when has anyone received a reward for paying a bill on time? I appreciate the gesture but this text requires a healthy dose of skepticism.

Honestly, I have received a few other messages like this in the past few months that were talking about Verizon trade-in offers. I had no interest in trading in my phone so I didn't look closely at them - however after seeing this text, I imagine that the trade in text is also a phishing attempt.

"[COMPANY] Free Msg: [MONTH] bill is paid. Thanks, Here's a little gift for you: [LINK] Happy New Year!"