Compromised privacy...

I recently received a text stating that my privacy has been compromised...so I must click this suspicious link. The link of course will end up compromising my privacy and security. It is a clever phishing attempt purporting to be sent by a major cellular carrier. The sense of urgency is high - privacy! It is a very serious thing and unfortunately those sending these phishing texts are preying on real fears that people have - which only in turn further exacerbates said fear. The only two things that stood out to me on this otherwise official looking text is that it came from an actual number that most likely belongs to a user. Usually these mass texts come from a non-typical phone number. The other thing that stood out was the link itself disguising as a shortened URL which begs caution. Another thought that came to mind was that if you do receive a text like this - it is usually accompanied by a phone call or push alert from the cellular carrier itself - neither of which occurred.

"[COMPANY] Free Msg: Your Privacy Has Been Compromised. Immediate Action is Required >> [LINK]"